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Digital account inheritance law passes in Delaware

Ownership of digital assets is an ongoing legal debate. A new law in Delaware allows individuals to bequeath their digital accounts, email, Twitter, World of Warcraft, to an heir or estate. This is important evolution to treating digital accounts the same way physical assets or documents might, though the influence of this law may not be as vast as intended or needed. For example, in states without such protections, individuals could include their user name and passwords in their will. Though this may have some security issues (can you trust your lawyer), it is a simple way to ensure account information isn’t lost forever. Some terms of services, like Facebook, forbid this type of transfer, though how will they know.

Yahoo received significant publicity for refusing a family access to their son’s email account after he was killed in action in Iraq. This law may help in situations like this if the will is executed in Delaware. Whether this law is needed nationally remains uncertain. I would prefer data portability and privacy laws be emphasized over the right to bequeath an email account. A data portability law, giving the user some or complete ownership of their data, like email or web history, would allow users to download, backup, and move information between services. This then turns digital accounts into more specific files and data what are already owned by the individual. The information in these accounts is important while the user is still alive and that should be the priority for new legislation.


Uber bringing gender diversity to taxi drivers through safety

When I described Uber to my mother, she immediately ruled it out, saying she didn’t trust the background checks of the drivers. Both Uber and Lyft do full background checks on their drivers, at least as much as traditional taxi companies, while only Uber and Lyft give you the driver’s name, phone number, picture, and GPS tracking. This can make using an Uber arguably safer than a regular taxi.

Uber’s policies also appear to significantly improve the lifestyle for the drivers, making the profession safer and thus opening it up to more women.  The Occupational Safety and Health Administration reported that cabbies were 60 times more likely to be killed on the job than other workers. Drivers often work alone, carry cash, and and travel through high-crime areas. Only about 2 percent of all U.S. taxi drivers are female.

Driving an UberX car, which is open to anyone who signs up and passed the background check, has turned out to be a much safer operation. Just like riders, drivers can see the name and rating of a potential pick-up. The rider already has a credit card on file, meaning the driver never needs to carry or handle cash. And the car is tracked completely through GPS. While this doesn’t make crime again driver or rider impossible, it significantly lowers the risk. Though Uber won’t release gender breakdowns for its drivers, casual estimates place the number around 15%.

What stands out about this discussion is how Uber has been incentive to create a superior product to traditional taxi cabs without the strong regulatory regime. The initial taxi monopoly regimes were created to encourage safety, reliability, and maintain certain standards. However, this has led to a large undeserved market, mostly from a lack of available drivers or rigid pricing regardless of demand.  Uber, incentivized to create a superior product to taxis, has put technology to innovative use, making taxi transportation far more efficient for the drivers and riders. This is why bans on Uber, as Berlin recently did, have more to do with protecting entrenched businesses or simply ignorance of how the service works.  Uber is likely also the reason demand for taxi medallions, once one of the best investments available, is now dropping.

For regulations, it’s important to recognize what the business already incentivizes. Companies can only cut costs to the point employees and customers are willing to partake in the transaction. If driving or riding an Uber became unsafe, both drivers and riders would exit to competitors. And since there is no longer an artificial limit on supply, competitors like Lyft can more easier enter the market, forcing all entrants to engage in higher levels of service. Legislation should look at what the base line of service their car sharing services offer and determine that to be what is needed for consumers to use the product and for the businesses to be able to make a profit.

 

 


Supreme Court outlaws Aereo because reasons

Furthering the perception that the Supreme Court and those in power are out of touch with the realities of technology and innovation, the Supreme Court issued a 6-3 ruling against the streaming TV service Aereo for violating the copyrights of broadcasters. This ruling rests on the mistaken interpretation that Aereo functions like a cable company, and thus must be a cable company when it comes to copyright law.

TV companies including CBS, NBC, and ABC took issue with Aereo charging customers $8-$12 to stream broadcast channels to their mobile devices without paying the channels re-transmission fees like cable companies do. Aereo established a very convoluted system to route around the understood copyright law. Aereo provided a micro-antenna for every individual user which was used to capture over-the-air video for streaming. This antenna functioned the same way rabbit ear antenna would work on your home television set, only this antenna was found miles away. The only channels available were ones already using the public airwaves, which are freely available without charge for anyone using their own antenna. The crux of Aereo’s business model stemmed from the Cablevision ruling that permitted Cablevision to offer a remote DVR service which functioned exactly like a personal DVR, except the hard drive was located outside your home.

For technologists, Aereo basically provided the same product of television, only with a really long cable. Because current copyright is so complicated and convoluted, their system for offering this service seemed complicated and convoluted. The Supreme Court seemed to take issue at how much Aereo attempted to cirvumvent copyright law with its technology, ignoring that avoiding breaking the law does make you guilty of breaking that law. The court says Aereo possesses an “overwhelming likeness” to cable companies, establishing the “Looks like a Duck” legal test for how to treat new technology.

The fallout of this ruling will be a stifling of innovation. TV companies have not been eager to innovate, either through new business models or new technology that makes the experience better (such as suing over the aforementioned DVR in its many iterations). Because the court’s ruling ignores what the technology does instead judging it for what they understand presents a cloud of uncertainty around new technology and startups. The ruling itself seems to desperately try to say it will not apply to other cloud technologies, but without providing a useful legal test for the rapidly growing sector to apply when building new businesses.

Aereo has suspended its service, already bringing an exciting new business to a close.


Net neutrality explained: Prevent cable company ****

On this past weekend’s Last Week Tonight, John Oliver awakened his viewers to the pressing issue of net neutrality. He highlighted what might be the biggest reasons cable companies are winning this fight: net neutrality just sounds boring. Instead of calling it net neutrality, Oliver suggests we “prevent cable company f**kery”.

Oliver is right on point. Net neutrality is incredibly important and affects every internet user.


Crowdfunding’s Potential as a Market Tester

Written for Clareo Partners

When launching new products, limiting risk can boost the chance of success. Crowdfunding on websites like Kickstarter and Indiegogo has exploded as a funding source for everything from inventive, niche products to million dollar celebrity projects. The industry has grown to an estimated $5 billion with the leader, Kickstarter, funding $480 million over 19,000 projects in 2013.

For new ventures and new products, crowdfunding is almost risk-free. Launching a project on Kickstarter costs nothing upfront. If the project meets its budgeted goal, then Kickstarter charges a 5% fee plus payment processing. If the project does not meet its goal, neither Kickstarter nor the project creator takes any money. Crowdfunding presents an unmatched research resource for testing the market appeal for a new product.

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Risky new products have found great success on Kickstarter, revealing a vibrant proving ground with less risk and more reward than traditional funding methods. Alternative video game consoles Ouya raised $8.6 million on Kickstarter and proceeded to close a $15 million venture capital round, leveraging an already committed customer base. Virtual reality headset Oculus Rift raised $75 million in venture capital after its Kickstarter raised $2.4 million. Technology projects command 11% of Kickstarter’s succeeding dollars while only 2.7% of projects. Kickstarter provides an excellent forum to prove the market potential for these products, allowing them to acquire paying customers before expending all their resources on development.

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Project success can be predicted early on. Virality at the beginning of a campaign pays off as success snowballs. This momentum explains why successful projects on average raised 160% of their target goal. The average successful project reaches its goal before the halfway point. Measuring 10,000 projects conducted during 2012 reveals just how fast momentum for a successful project can set in. Four days into a 30-day project, 50% of successful projects have raised 28% of their goal while unsuccessful projects have only raised 1% of their goal. Raising a quarter of your goal by day four leads to an 88.7% chance to succeed. Projects can provide immediate feedback, well before the average 30-day project duration. This data can further inform how interested the potential market will be to the proposed product.

As a proving ground for innovation, crowdfunding is the new test market. Real customers pledge to make the dream a reality. This presents an opportunity to experiment with new product launches and engage with customers to help decide commercial viability

 


Competing with piracy: Streaming services can be even better

Slowly media companies are migrating to more digital savvy strategies, however much kicking and screaming may be occurring. Most movies and tv shows are available for download and music streaming is becoming the new standard for music consumption. Models are moving to subscription from a la carte, and this is better for consumers.

However, media and technology companies still forget who their top competitor is: piracy. Online piracy remains cheaper and more flexible than any official option. Technology companies eager to convert pirates to paying customers need to recognize the features pirates value and find ways to offer alternatives.

For streaming services, they should want to remove any reason to leave their system. Netflix encourages keeping track of videos to watch and remembers where you left off, even if you stop mid-show. In music streaming, Spotify and Rdio have excellent selection, fair prices, and flexible options for mobile and off-line usage.  They solve many of the issues a streaming service may present. But for some power music users, features available in iTunes and other music management software are not replicated within streaming services.  Personally, I still prefer MP3s so I can track my play counts and ratings for songs I like. This way, I can always find or re-find music I like, which can be challenging in a large collection. Additionally, I’m picky with how my music gets tagged, again to help with my discovery of old music in my collection. Music streaming, while excellent for discovering new music, fails to make it easy to keep track and rediscover that same music.

Research shows pirates spend more on media content, like music, and may already subscribe to streaming services to help with discovery. But to fully capture these users and deter them from pirating content, ensuring streaming services replicate the non-streaming experience can be vital to making streaming as ubiquitous as phone service.


Open-source community threatened: JDownloader declared illegal because of third-party add-on

A German court recently declared JDownloader, an open source download program, illegal for copyright infringement because of an add-on tool used to save encrypted video streams. The ruling, which holds JDownloader responsible for the optional contributions of a third-party, a feature that had been removed by the time of the ruling. 

For open source development, this is a disturbing ruling.  Already in the United States, third-party liability create risk for software and service providers worried about how consumers will use their products. This legal concept of contributory infringement was used to ban file-sharing services like Napster and is used to block websites and software that are used to share copyrighted content. However, rarely are the providers of the software themselves infringing on copyright, simply the software can be used for that purpose.

The German court ruling takes this concept even further by declaring an entire software illegal because of code written by a third-party.  JDownloader already can be used for downloading copyrighted content – it downloads links from file lockers like Rapidshare. The issue in this case was over an add-on that downloaded encrypted video streams, which meant circumventing DRM.  Even though JDownloader removed this add-on, it was still held responsible.

Consider how this might apply to other software. There are similar add-ons for Google Chrome and Firefox.  Many third-party tools allow for downloading YouTube videos or copying music off Spotify. It’d be hard to imagine a U.S. court banning these products (though YouTube is fighting a billion dollar lawsuit).

This is why the German court ruling should still make Americans nervous. The internet doesn’t differentiate between court jurisdictions. A website made available to one country will likely be accessible from any other. The fear is that countries may race to the bottom with restrictive court rulings banning important technological innovations out of fear of how they might be misused. Germany’s ban of JDownloader is unlikely to lead ot its removal from the internet, but it could impose a chilling effect on future development, both for contributors to JDownloader, and new software developers deciding whether they should allow third-party contributions.  Having open and vibrant communities has helped make useful products even better.  These communities should be encouraged and incentivized, not stifled and scared away. 


No Xbox DRM: Consumer voice matters when industry is competitive

The internet took a victory lap when Microsoft announced a major policy u-turn regarding it’s next-generation video game system. Microsoft pulled back limitations on used video game sales and frequent online checks verifying the system.  Key in their decision was massive consumer backlash. But also key to the u-turn was the presence of strong competition, specifically Sony, who announced their system would lack any restrictive DRM.  The pressure of consumer backlash combine with a viable alternative compelled Microsoft to give consumers what they wanted.

The video game console industry is particularly unique. It’s a large industry with only three significant players (Microsoft, Sony, and Nintendo), but profit margins can be very tight, particularly early in a new console’s life cycle. Consoles are often sold at a loss in order to establish a larger user base and make up the costs from software licenses. Early values are valued, even when selling at a loss, because the lifetime customer value will be higher and third party game developers will be more interested in selling games on the platform (leading to greater license revenue).

Microsoft and Sony are heated competitors, even on many fronts. Both have comparably functional consoles. Exclusive games, mostly developed by Microsoft and Sony’s own studios, are the key differentiating factors. Nintendo, while also a key competitor, has been targeting a lower price point and more casual gamer, whereas Microsoft and Sony have preferred the hardcore gamer and all-around entertainment center market.  Competition from mobile devices and the PC have further constrained the market size and profitability of the console market.

Compare Microsoft’s response to consumer demands for Apple to open up its iPhone platform, for example, allowing alternative default applications.  Apple and Android are engaged in a mostly two-sided war.  Android, in fact, is by far dominating in market share. But even with its lower market share, Apple is far more profitable. Incredibly profitable. Apple, who manufacturers both the hardware and software for its iOS platform, generates so much revenue, and commands such loyalty from its customers, that Apple has little incentive to respond to those customer demands. Rather, Apple can provide the product it wants to provide, not the product its customers claim they want.

Once again, we’re reminding how important competition is to improving the customer experience.


Innovation in television held back by television companies, not technology

Much of the technology hype these days surrounds reinventing television. Apple has long been suspected of designing a unique television experience. Samsung and other hardware makers have already launched so-called smart TVs. The goal of smart TVs is admirable – to improve the television watching user experience, something technology companies like Apple excel at. But unfortunately, these smart TVs are not yet better experiences. The may have Netflix and other apps built in, but often they are just portals to select web services with even fewer options. What’s more unfortunate is improving the television experience is simple and obvious, yet is no where closer to being implemented. That’s because the television companies do not want a better experience.

Consider Aereo, a technology start-up attempting to compromise copyright law with useful television viewing service over the internet. Aereo will install an antenna for every subscribing user and stream them broadcast television for a monthly fee.  Their argument is it is legal to freely access broadcast television with an antenna, they just change the location of the antenna. So far the courts have upheld Aereo’s claim, which has led News Corp. COO Chase Carey threatens he may pull all Fox channels to cable. Aereo’s incredibly inefficient and costly process of offering consumers a useful product is met with legal attacks and innovation crushing tactics by the television companies.

What does this better experience look like? Well, simply, on-demand television. Let us watch the shows we want when we want to watch them. The whole concept of a TV schedule is archaic in the age of YouTube and Netflix. Rumors claim both Apple and Google have lobbied television companies to allow there shows to appear on new TV platforms, but for TV companies, the money is just too significant under the current regime for them to risk changing it.

Because television companies refuse to move toward an on-demand type model, the television experience remains sub-optimal. Television requires following someone else’s schedule (or using expensive DVR equipment), paying extremely high cable fees for channels you don’t want, and not being able to view content across multiple devices. We have wi-fi and 4g data, but never few ways to watch television over them.

Incumbent companies are able to block innovation and new business opportunities in order to protect their own profits; profits that partially result from using free, public airwaves.  Copyright and intellectual property are supposed to be encouraging innovation, yet time and time again we see the established companies using their entrenched positions to limit consumer choice and prevent innovation.  So consumers continue to over pay for flawed products, not what capitalism and competition are supposed to be about.


How to use the data you’re already collecting

Big data appears as the solution to all our business problems, able to reveal what customers want, how to increase profits, and cut costs all by doing some fancy math. Of course, big data is more complicated than that, but amid all the zeal for collecting and analyzing big data, we’re forgetting the small data many companies already collect but don’t know how to take advantage of.  Almost every company, from doctor’s offices to web developers have some data they have already collected that can be used to improve some aspect of their business.

Data appears in many forms, not just sales numbers and conversion rates.  Anyone with a website already has mountains of data they can collect with free tools like Google Analytics and Google Webmaster Tools. Google Analytics provides free web traffic information with many robust custom reporting tools, along with simple statistics of how many people visit each page, for how long, and how they got to your site. Even with low web traffic, looking at how people are finding your website (from Google searches or social media) can inform your marketing efforts.  Google Webmaster Tools, a little less well known, can be even more valuable than Google Analytics because it provides extensive information about how your website appears within Google searches.  Webmaster Tools tells you how high your site appears on search terms and which terms send people to your site. Because of privacy settings, Google Analytics isn’t able to give you this much information.

Beyond your website, it’s important to find the different ways you interact with clients and staff and mine these for informative data.  At a doctor’s office I consulted with, we found that patients were leaving after completing their treatment, but coming back weeks or months later for different services.  We asked a few of these patients why they returned and they said they didn’t know these services were offered before.  Often these were services they were looking for but didn’t think to ask about.  The doctor began introducing related services to patients earlier and adding additional brochures which increased the quality of care for patients and increased revenue with a minor cost and time investment.  With web development, I keep track of the number and frequency of emails with clients, during and after a project.  I use this to gauge how well I am explaining progress or issues with clients and have refined many ways I speak about web development to non-web developers.  I also assess my own efficiency after completing projects with the number of subsequent emails and whether I need to update my technical documentation or training practices.

Small data can provide small insights (and big ones) that are still beneficial, especially relative to the time and cost with finding them.  Every company has accounting records, emails, costs, sales, and other data rich with information about how well you are running your business. While all data will tell a story, not every story has to be interesting. Know where you have data and know how to understand it can be enough to open new opportunities to improve yourself work and business.


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